Who We Are

At Aspire Strategy we place great value in the integrity, experience and expertise of our people. Our senior team of real estate professionals each has over 30 years' experience working in property investment markets throughout Australia, Asia and Europe. This, combined with our management style enables us to help our clients and partners, source, understand, and extract full value from each investment to manage risk and maximise returns.

Executive

Peter Hurley

Managing Director

BEng (Hons)

Peter founded Aspire Strategy in 2011, prior to which for fourteen years Peter was Managing Director and Owner of Valad Property Group, an ASX listed real estate investment group whose core business is value-adding real estate.

Peter joined Valad as co-owner in 1997, and grew the business from AUM of approx AUD$5 million to approximately AUD$20 billion with offices in Australia, New Zealand, Japan, Canada and 14 European countries (+30 offices). He was Founder and Chairman of Valad’s European operations.

Before joining Valad, Peter held senior positions at Lend Lease in a 10 year career that included establishing their funds management operations in Paris, London and Singapore. Peter has an honours degree in engineering from the University of New South Wales.

Soh Eng Lan

Executive Director

Soh Eng Lam is a successful entrepreneur with more than three decades of experience in travel and property. Drawing upon his network developed in these industries, he provides Aspire Strategy with business development knowhow and passion. He is skilled at creating prosperous collaborative relationships.

Eng Lam has been a long term owner of a travel agency, a fleet of tour coaches and a large chain of travel-related retail businesses. He has held the distributorships and agencies of several high-end international fashion goods including LongChamp, Karl Lagerfeld, Swarovski, L’Occitane and Pollini.

Eng Lam hails from a prominent construction family that produced many iconic buildings in Singapore including the Tanglin Club, McDonald House, the Orchid Hotel, the Indian Bank Building and the Olivetti Building. They hold a significant interest in a global real estate development company and hotel property development & management group.In Australia Eng Lam has been a long term financier of joint venture real estate developments creating residential lifespaces, the largest of which was valued at AUD$1.2 billion.

Advisory Board

The group is complemented by an experienced independent advisory board, comprised of international business leaders and entrepreneurs with extensive experience in real estate, finance, law, business management and governance. Advisory Board members play an important role and are able to provide Aspire Strategy with guidance on matters relating to economic and financial market conditions, risk management, business operations and corporate strategy.

Andrew harding

Andrew has been providing informal strategic advice to Aspire Strategy since its inception in 2011. As a professional business consultant, Andrew’s experience over 25 years provides his clients with strategic business advice. During this time, he worked extensively in Australasia, North America and Africa, where he is currently resides. Andrew’s experience includes time as the Asia-Pacific General Manager of an IBM acquired business, where he was a major contributor to what was considered to be their most successful acquisition. In his own right, Andrew is a hands-on investor and property manager of his family office portfolio of commercial and residential properties in Australia and South Africa.

Stephen Wallace

Steve Wallace began his career in the accounting sector with prominent Australian company Lend Lease. His career progressed in the direction of entrepreneurial start-ups across a range of industries. As founder and director of Wallace Industries an agricultural and plumbing supplies company, Steve had great successes growing the company’s turnover over a short period. Following this Bushman Group was founded, and in just 8 years became the largest national rotational moulder in Australia, and eventually sold for a significant sum to a US listed group looking to expand in Australia. Steve is co-founder and director of Westend Investments, a Private Equity business dealing in distressed corporate workouts and foreclosures. Steve was an early investor in the entertainment distribution industry, and in partnership with Australia’s dominant distributor Video Ezy, Steve is the largest individual investor in DVD rental kiosks in Australasia.